Video production or video content creation is producing professional video content for TV or the internet. It is the equivalent of filmmaking but with images recorded electronically either in analogue form on videotape or digitally in videotape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of on film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production that captures the video content (moving images/videography) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production).
Hazards in Creating a Professional Video Quality
We often come across many clients who ask that they go and make a video for their business and keep telling us that just making a video is simple. It is just not as simple as we think. As marketers and creatives, we don’t believe in making videos, as those are useless even if our clients spend $1000. Making a video is just not taking some shots and putting them in a sequence, it’s more than that. It is understanding the business in depth, designing visual content by telling a story that is easy to understand, and giving an overall preview of the company or the services.
In today’s digital world, professional, to-the-point video communication is essential for any business. Nowadays, advertising campaigns are the first need for any company or service.
To prove the fact that video plays an essential part of your content marketing strategy, here are a few key statistics:
- In 2019, video content was to account for 80% of all consumer internet traffic.
- Social media videos generate 1200% more shares compared with images and text combined.
- 87% of online marketers use video content.
- The volume of mobile video consumption increases by 100% every year.
In other words, now’s the time for your business to create a winning video content strategy.
What’s in your videos is up to you. This is where you must be innovative and bring an experienced team on board whose master’s is in visual marketing and communication. Good video content helps to engage the target audience with the business or the service. Content quality is critical in today’s competitive world, and production design is equally important. This is why a client must realize the importance of choosing not just a video-making company but a company that has the experience and expertise to design visual content for years. The price does not depend on the equipment only. It depends on the communication design, experience, knowledge and making outstanding, impactful content.
